Prioritize the answer engines your customers use for research and purchasing decisions. Google AI Overviews and AI Mode, ChatGPT search, and Perplexity are sensible candidates to investigate, and they align with the platforms highlighted on King of AEO’s homepage. Other assistants may matter for particular audiences, but a longer platform list does not automatically make a program more effective.
Use customer conversations, referral data, and a small set of representative questions to decide where to focus. Compare how each platform handles your category and whether it provides relevant source links or recommendations. Start with a manageable set, establish a baseline, and expand when there is a business reason. Improve shared content foundations while checking platform-specific access and measurement requirements separately.