Improve the opportunity for ChatGPT search to cite your site by making relevant public pages accessible and genuinely useful. OpenAI identifies OAI-SearchBot as its search crawler and recommends allowing it, along with requests from its published IP ranges, when search visibility is the goal. Then publish accurate explanations, comparisons, methods, or original evidence that address the questions your audience actually asks.
Keep the brand name, service descriptions, and supporting evidence consistent across your website and legitimate third-party profiles. Test relevant questions over time and inspect the URLs cited rather than assuming a brand mention came from your own page. Search access does not guarantee selection, and answers may vary by prompt and context. Allowing OpenAI search crawling is also separate from allowing GPTBot to gather content for model training.