Relevant links, authentic reviews, and accurate third-party mentions can help people discover and evaluate your business, and those sources may also appear in AI-assisted research. Their value depends on relevance and credibility, not simply volume. An industry publication explaining your work or a detailed customer review contributes more useful context than a collection of vague promotional mentions with no supporting information.
Earn coverage through useful research, expert contributions, partnerships, and good customer experiences. Keep profiles accurate and respond constructively to feedback. Google’s current AI search guidance specifically warns against pursuing inauthentic mentions, so do not treat fabricated reviews or coordinated promotional posts as an AEO strategy. Track the sources that repeatedly appear for your category, but assess them as potential information channels rather than a guaranteed formula for recommendations.